About Direct Selling

What is direct selling?

Direct selling is a method of marketing and retailing goods and services directly to the consumers, in their homes or in any other location away from permanent retail premises.

It is usually conducted in a face-to-face manner – either where products are demonstrated to an individual , or to a group or where a catalogue is left with the consumer and where the direct seller call as later to collect orders. Unlike direct marketing or mail order, direct selling is based principally on personal contact with the customer.

The principal direct selling methods are:

Multilevel marketing (MLM) Many direct selling companies, both person-to-person and party plan, are now organised on multilevel principles. This is where direct sellers are given the opportunity, in addition to the rewards from making personal sales, to build their own sales teams. In doing so, they are able to receive additional rewards that come from the sales achieved by those they have recruited trained, helped and motivated.